The History of Target’s Logo

The History of Target’s Logo

Target logo history is a popular topic of discussion in the design community. The simple yet significant Target emblem has a lot to teach aspiring branding masters. Indeed, while certain features of this design have altered throughout time, the substance of the brandmark has not. The Target bullseye logo is one of the most iconic logos of all time, according to many. So, where did the iconic picture originate?
How did Target create an image that pierces the minds and emotions of customers in the United States and throughout the world? What inspired the creation of this brandmark? Today, we’ll take you on a journey to learn about the history and significance of the target symbol. If you’re interested in learning more about the Target logo’s origins and how the company’s marketing team struck the branding target, you’ve come to the right spot.

Who designed the Target logo? History of the Target logo

While many vintage logos are associated with a certain artist, the target logo is a little different. It took many weeks and a whole team of specialists in 1962 to filter through hundreds of names before settling on the ideal name for the firm. The concept for a logo came to the team as soon as they discovered the brand’s name.
The term target immediately conjures up images of red bullseyes, and the Target Corporation believed that this picture was ideal for them. The target was originally significantly more sophisticated, with three circles instead of the circle and dot we know today. The most memorable components of the target logo today are:

The diagram

The Target emblem on the 1962 Target included three circles and an italic typeface. In 1968, this was rapidly reduced to a single circle with a centre dot. Simplifying the graphic assisted Target in distinguishing itself from the bullseyes commonly utilised by marksmen.

The typeface

The most current Target emblem may not usually include a wordmark. When the font appears, it is Helvetica Neue bold. Target’s typeface has evolved dramatically throughout the years.
The Company first utilised an italic typeface interlaced with the bullseye logo. For decades, the font was altered to one that solely used capital letters. Target Corporation transitioned to a lowercase typeface in 2018.


The primary colors of the Target logo are red, black, and white. The precise colour of red changes according to the season. The Target logo, on the other hand, is always a regular “bullseye.”
The quantity of red, black, and white in the Target emblem has changed throughout time.

What exactly does the target logo represent?

The significance of the Target symbol The simplicity of the Target logo is one of the characteristics that contribute to its attractiveness. Memorable logos are fast to communicate messages and simple to grasp. The message is clear since the Target firm picked its emblem to be a mirror of its name.
Few people would ever need to question, “What does the Target logo mean?” because the bullseye picture is instantly recognisable in any place where Target sells. The graphic’s bright red corresponds to the red colour of a conventional archery target Fortunately, the picture is still different enough that it cannot be mistaken for anything other than brand identification.


Fanta Logo Design – History, Meaning and Evolution

Fanta Logo Design – History, Meaning and Evolution

Back in the 1940s, Coca-Cola was used to energise soldiers on the front lines. However, a Nazi fleet closed vital supply channels, resulting in many stoppages. The situation was becoming urgent, so a daring strategy was devised. Rather than circumventing a blockade, they opted to establish a new plant directly in Europe.

That is when the history of the Fanta logo began. Apple scraps and buttermilk were incorporated in the very first mixture! The name, on the other hand, was more appealing. What is the significance of the name? It’s really a contraction of “Fantasy,” which was used to assist engineers in running production.

Thus, “Fanta” first appeared as a logo in 1940, and the Fanta symbol history began in 1940. The earliest logo consisted just of the word, and it sufficed at the time. Only the third logo variant has any basic visual design. Those three orange patches represented both gas bubbles and oranges. The most amusing aspect here is that Fanta did not always taste orange!

Evolution of the old Fanta logo

The first logo modification worthy of notice was made in the 1990s. They eventually came up with a workable colour scheme. The brand was easily recognised due to the use of blue, orange, and green colours. The Fanta logo typeface was used, which was clean and concise. More modifications occurred with the arrival of the new millennium, although overarching brand identities remained unchanged.

History of the Fanta logo

The majority of design experiments were carried out in the recent decade. First and foremost, they changed the trim font. Jabberwub and Amoeba are the closest analogues. The bubble typeface, on the other hand, did not persist long. In 2017, the brand design saw a fresh round of substantial alterations.

Meaning of the Fanta logo

The primary trademark hue is orange, which appears in practically all logo variations and is the foundation of a “sunny” drink. Orange is a yellow-red hue that represents energy and passion and is considered an energetic colour.

Font for the Fanta brand

Many things have changed, but the most visible difference is the form of the bottle. The bottle has morphed into a spiral and asymmetric shape. Perhaps it was meant to look like a freshly squeezed, juicy orange. The form gist, however, is not mirrored in the logo.

A sharp typeface was used in place of the rounded and bubbled one. Nonetheless, the typeface is a Fanta-exclusive design. The logo has also gotten more pointed. As a result, the only thing that the logo, typeface, and bottle have in common is most likely asymmetry.

The new Fanta logo has been met with scepticism by the crowd. According to some, the new design is overly twisted and irritating. And the bottle is shaped like spoilage. However, the age of the critics is far from the target market.