The History of Target’s Logo

The History of Target’s Logo

Target logo history is a popular topic of discussion in the design community. The simple yet significant Target emblem has a lot to teach aspiring branding masters. Indeed, while certain features of this design have altered throughout time, the substance of the brandmark has not. The Target bullseye logo is one of the most iconic logos of all time, according to many. So, where did the iconic picture originate?
How did Target create an image that pierces the minds and emotions of customers in the United States and throughout the world? What inspired the creation of this brandmark? Today, we’ll take you on a journey to learn about the history and significance of the target symbol. If you’re interested in learning more about the Target logo’s origins and how the company’s marketing team struck the branding target, you’ve come to the right spot.

Who designed the Target logo? History of the Target logo

While many vintage logos are associated with a certain artist, the target logo is a little different. It took many weeks and a whole team of specialists in 1962 to filter through hundreds of names before settling on the ideal name for the firm. The concept for a logo came to the team as soon as they discovered the brand’s name.
The term target immediately conjures up images of red bullseyes, and the Target Corporation believed that this picture was ideal for them. The target was originally significantly more sophisticated, with three circles instead of the circle and dot we know today. The most memorable components of the target logo today are:

The diagram

The Target emblem on the 1962 Target included three circles and an italic typeface. In 1968, this was rapidly reduced to a single circle with a centre dot. Simplifying the graphic assisted Target in distinguishing itself from the bullseyes commonly utilised by marksmen.

The typeface

The most current Target emblem may not usually include a wordmark. When the font appears, it is Helvetica Neue bold. Target’s typeface has evolved dramatically throughout the years.
The Company first utilised an italic typeface interlaced with the bullseye logo. For decades, the font was altered to one that solely used capital letters. Target Corporation transitioned to a lowercase typeface in 2018.


The primary colors of the Target logo are red, black, and white. The precise colour of red changes according to the season. The Target logo, on the other hand, is always a regular “bullseye.”
The quantity of red, black, and white in the Target emblem has changed throughout time.

What exactly does the target logo represent?

The significance of the Target symbol The simplicity of the Target logo is one of the characteristics that contribute to its attractiveness. Memorable logos are fast to communicate messages and simple to grasp. The message is clear since the Target firm picked its emblem to be a mirror of its name.
Few people would ever need to question, “What does the Target logo mean?” because the bullseye picture is instantly recognisable in any place where Target sells. The graphic’s bright red corresponds to the red colour of a conventional archery target Fortunately, the picture is still different enough that it cannot be mistaken for anything other than brand identification.

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